Are you ready to optimise Business Performance & Competitive Positioning?

With Business Transformation & Strategy Consulting your organisation can achieve this BUT...

  • Beware of shiny short-sighted solutions… you need specialists in “end-to-end” transformation who understand the bigger picture
  • Leading business transformation is a daunting task… partner with an independent transformation director who you can rely upon to help you achieve your transformation activities while freeing you to run the business.
  • Why compete for the attention of a detached high end consulting house… opt instead for a collaborative and accountable engagement customised to your exclusive requirements .
  • Experience counts, results speak for themselves… our award winning consultants and executive coaches will step you through a tried and tested blueprint for successful transformation.

There are many roadblocks on the path to business success. Some are external, such as competition and regulatory pressures. Others, like poor accountability and inefficiency, are internal. Fortunately, many of these roadblocks can be removed – or circumvented – with a structured approach to business transformation that aligns people and culture, processes and technology with your strategic objectives.

At Worrall & Associates, we offer end to end business transformation from strategy development through to execution, helping to ensure your business transformation program achieves your objectives for performance improvement, and positions you for maximum success in the market. Whether the solution involves organisation design, mergers, acquisitions and efficiency programs or executive coaching and cultural change, you can harness our knowledge and experience in strategy consulting, executive advisory, business transformation and organisational change management to achieve your strategic objectives.

We have a comprehensive 4 step model of end to end solutions in business transformation:



Before embarking on business transformation for improved business performance, we guide you through a current state analysis of your organisation across six business-critical areas:  
•    Strategy
•    Structure
•    Processes
•    Performance
•    People & Culture


We work with your organisational vision, the problem you wish to solve or the opportunity you seek to exploit, and help you transform it into a workable blueprints such as:
•    Business strategy and performance frameworks
•    Operating model design
•    Organisational structures
•    Business processes
•    Strategic HR design


Effective employee and stakeholder engagement is at the heart of end-to-end business transformation and organisation change. It enables discovery of the issues that matter to your stakeholders, helps to increase accountability and responsibility, and advances the decision-making process.  We support your  stakeholder engagement through:
•    Communications planning
•    Stakeholder workshops
•    Executive coaching


Poorly executed transformation programs are widespread in business. We bring execution and implementation capability to the table through high accountability disciplines including:

•    Program Leadership
•    Organisational Change Management (OCM)
•    Sustained Benefits Realisation
•    Performance Alignment


We achieve results... here's one of the reasons why:

Overseeing all assignments is consulting principal Di Worrall. She has over 20 years experience working with senior leaders to review business strategy and lead business transformation, organisational change and strategic human resources at the enterprise level. This represents over 10 years as senior executive and group director of large government and private multinationals and 10 years as the principal of Worrall & Associates. Di specialises in working with leaders to create corporate cultures of high accountability, and her award-winning, business-driven approach has seen her author the multi award-winning and best selling book - Accountability Leadership: How Great Leaders Build a High Performance Culture of

Award winning, sought after, available by application...

Securing the services of Worrall & Associates is much like having one of the big consulting houses available to you, with one key difference: instead of producing work with which you may not feel a connection, we work closely with you to fast-track solutions and educate, engage and empower you throughout the journey.


Apply now by submitting your details in the application form to the right.


A bit about Di Worrall...


  • Award-winning business transformation executive and consultant
  • Multi award-winning published author and leading voice in organisational change
  • Executive coach

With over 20 years’ experience leading programs of business strategy, business transformation, organisational change and strategic human resources at the enterprise level, Di Worrall’s professional background and knowledge spans a range of industries – both private and public, at home and abroad. This includes:

  • Over 10 years as senior executive and group director of large government and private multinationals;
  • Over 10 years working with senior leaders as principal of business transformation consultancy, Worrall and Associates.

An Expert in Business Transformation

Di has a strong pedigree in transformational change. Her early career spanned some 17 years working on multiple programs of enterprise reform with NSW energy utility, Pacific Power.

In the early 2000s, she stepped up to Pacific Power’s senior executive team to oversee a final wave of enterprise-wide structural change and cultural reform. Di’s leadership of organisational change and strategic human resources was instrumental to the profitable sale of a major business unit to the private sector and laid the foundations for the divestment of all final assets – and ultimate closure – of the authority. She has since worked with business leaders on a range of notable transformation programs. To name just a few:

  • NSW Businesslink (Shared Services): Designed and implemented a best-practice organisation design, operating model and strategic planning framework to position the business as a leading-edge provider of outsourced shared services business solutions. This program of work won the “customer-focused business model” category at the 2012 global ICMG Architecture Awards.
  • United Group (Multinational): Created a new HR operating model and HR strategic planning process.. Led the human resources due diligence process for two major acquisitions, successfully adding over 5000 staff to the business and contributing to 100% increase in share value.
  • Fiserv (Financial Services): Designed and implemented change management and strategic planning initiatives in support of three integrated transformation programs to deliver new technology, undertake business process redesign, and coordinate an organisational efficiency review.
  • Office of Environment and Heritage (NSW Government): Designed and facilitated an executive strategic decision-making forum to assess implications and priorities for reform following the installation of the NSW coalition government.

The Voice of Change

Di’s extensive experience in end-to-end business transformation, change management and workplace accountability has also seen her emerge as a leading voice in organisational transformation.Some of her published work includes:  – the blog for leaders of change and business transformation

A Climate for Change: How to Ride the wave of Change into the 21st Century (2009) D. Worrall

Babes in Business Suits: Top Women Entrepreneurs Share Success Secrets (2009) F. Pizzonia, D. Worrall


...As well as her multi award-winning books in "The Accountabiity Code" Series:

Accountability Leadership: How Great Leaders Build a High Performance Culture of Accountability and Rseponsibility (2013) D. Worrall

(Winner of 3 awards including Best Leadership Book 2015 Indie Excellence Awards)


The Personal Accountability Code: The Step-by-Step Guide to a Winning Strategy for Transforming Your Goals Into Reality with the New Science of Accountability (2014) D. Worrall

(Winner of 4 awards including Gold in the Self-Help Category of the 2015 eLit Awards)


Secure your 15 minute exclusive consultation with Di Worrall, simply enter your details in the form on the right...

“We were looking to take our people strategy to a new level, breaking new ground and in a lot of ways challenging norms that organisations hold too...

"Your leadership of the organisation wide change project was impressive, demonstrating great ability during a very difficult period and successfully...

"Thankyou for your contributions to our … project, HR strategy, change management program and communications. I have been personally enriched...

“Di’s coaching has helped me to find a more solid concentration of priorities, closer scrutiny of the business, more confidence to make better...

“Author Di Worrall… has a knack for bringing broad concepts of social change and applying those concepts to the business world. Her excellent...